AdGooroo: Halloween shows the power of search advertising, PLAs


There are two kinds of trends in the Halloween holiday search advertising specialty retailers on Halloween candy again attracted the interest of wholesale halloween costumes , but some retailers are doing and paid search advertising and advertising market, retailers appear to be one or the other to do better.

AdGooroo, a Kantar media group, analysis of 823 from September 1st to October 15th, Halloween related keyword text advertising and product advertising campaigns, including “Halloween costumes,” Halloween decorations, “wholesale halloween costumes” and “halloween costumes shop online.” The results of this American study are 823 keyword studies of limited Google desktop text ads and product listing advertising campaigns.

Half of the past month-and-a half of the ads on Google’s text ads are professional retailers, which typically have high activity, and drop in Halloween and paid search rankings in the rest of the year.

Professional clothing retailer mainly exists in the search engine in the whole season, beginning in August, peaked in October, then a relatively quiet rest, according to Jim Leichenko, director of marketing at adgooroo., the Minnesota based professional retailer, is responsible for capturing 16% of all text ads clicked, while Amazon shares 13.6% with second hits. Shop spirit Halloween in 3 Click 13.2% click sharing.

The online store’s Halloween spirit is a gift from Spencer, owns and operates 1200 seasons of retail stores in 50 states and nine Canadian provinces, according to AdGooroo.

Party cities get 6.8% click sharing, and 6.4% Click to share, ranking five.

The traditional Pottery Barn Kids brand, and many large, Grandin road took 2%, 1.7% and 1.6% respectively, click share. Less than 1% generated in the “other” category.

Few companies do very well, text and PLA. Pottery Barn Kids, chasing fireflies and among top advertisers with PLA and text ads

Halloween spirit 10% click sharing, in the 9.3% party city; in 8.2% click share the top five most click advertisers on product listing advertising and text ads.

Interestingly, and Amazon ranked No. 1 and No. 2 text ads, advertisers and No. 14 and 28, respectively, for product listing advertising (PLA). took 1.3% hits, and Amazon spent 0.3% clicks sharing.

Multi channel retailers perform much better than the PLA, with text advertising target ranking 4, and a 8.6% click sharing. The home depot at wholesale halloween costumes keyword group produces an 4.5% PLA Click to share, mainly advertising clothing and decoration, which may be better. Barnes and Nobel spent 1.8% clicks sharing and WAL-MART 1.1% click sharing.

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