In the crown corner, heroes are the first choice for Halloween

Washington – more children this year than ever will celebrate Halloween dressed as their most love super heroes, as the princess dress fell to the second position of the 11 year rule, according to the investigation and analysis of 2016 consumer NRF Halloween costumes were successfully views. Spending on wholesale halloween costumes is expected to reach $3 billion 100 million, with Halloween celebrations planned to wholesale halloween costumes this year, 67%.

More than three million children will wear their favorite actions or superheroes, 2 million 900 thousand will dress up as their favorite princesses, and 2 million 500 thousand plan to dress up as cats, dogs, rabbits, or other animals.

Children’s Wear

1.Action / hero


3Animals (cats, dogs, lions, monkeys, etc)

4.Batman’s personality

5.Star Wars characters

6.Witches and DC superheroes (not including Batman)

7.Frozen Character (Anna, Elsa, Olaf)

8.Marvel super hero (excl. Spiderman)



The millennial generation for their Halloween weekend party dress plan, more than nine percent will reach a Batman costume, followed by 6.1% of the witch hat and broom and five percent plans to select dressed in animal.

Adult 18-34-years-old

1.Batman characters (batman, Harry Quinn, clown, etc)


3.Animals (cats, dogs, rabbits, etc)

4.Tie: Marvel Super Heroes (Deadpool, Spiderman, etc.) and DC super hero (not including Superman, wonder woman, Batman)


6.The characters in the game

7.A villain in a horror movie (Freddy, Jason, Michael Miles, etc)


9.Star Wars characters


Halloween is not only a festival for children and young people, but many adults will participate in it this year. More than 76% of adults have decided what to wear for this halloween. While most adults will wear witches or pirate clothes, it is not surprising that more than four percent of the elderly will turn to current events, such as presidential election clothing inspiration.

Adult 35 +



3.Politics (Trump, Clinton, etc)


5.Batman (batman, Catwoman, etc.)

6.Animals (cats, dogs, rabbits, etc)

7.Tie: DC Super Heroes (Superman, wonder woman, no Batman included) and Star Wars characters

8.Demons and Zombies

9.Scary costumes / masks

10.Marvel Super Heroes (Iron, Man, Hulk, Spiderman, etc.)



Many families want the entire house dressed up for Halloween, including their pets. Sixteen percent of consumers plan to wholesale halloween costumes to make up their pets this year, and 86.7% of them already have plans for pet clothes. Pumpkins, hot dogs and bumblebees are at the top of the list again this year.


2.Hot dog

3.Bumble bee

4.Tie: Lion and Star Wars Character


6.Batman’s personality



9.Action / hero

The survey asked 6791 consumers about their Halloween Costume program. This was carried out in September 6-13, with an error of plus or minus 1.2 percentage points.

About prosperity, insight and analysis

Prosperity, insight and analysis provide timely, management, and consumer centric insights from multiple sources. As a comprehensive information resource, prosperity represents the voice of the consumer, and to provide information on consumer perceptions of economic, personal finance, retail, life style, media as well as domestic and world issues of knowledge to the marketing personnel.

About NRF

NRF is the world’s largest retail trade association, on behalf of discount department stores and supplies, Home Furnishing, Main Street merchants, grocers, wholesalers, from the United States and other countries of the more than 45 chain stores and Internet retailers. Retail is the largest privately owned employer in the United States and supports one of four jobs in the United States – 42 million American workers. Each year, GDP contributes 2 trillion, 600 billion dollars, and retail is a daily barometer of the nation’s economy.

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